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Reena’s Response to the Community Housing Shortage

The Lou Fruitman Reena Residence

DECEMBER 20, 2016

Based on a request from Reena, with start-up funds provided by the Azrieli Foundation, the province announced additional funding for a group of 10 developmental services agencies known as the Intentional Community Consortium (ICC), to develop an inclusive, community-based housing strategy for adults with developmental disabilities.

NOVEMBER 22, 2017

Thousands of Canadians living with developmental disabilities received some truly life-changing news.

It was on that date that the federal government announced the launch of a multi-billion dollar National Housing Strategy, designed to ensure that individuals with diverse needs have access to safe and affordable housing.

Reena, along with the ICC, had extensively advocated for our sector, resulting in the federal government allocating a minimum of 2,400 specialized units for those with developmental disabilities.

The need for specialized housing is great. There are 12,000 individuals with developmental disabilities, waiting for housing in Ontario. With the opportunity to apply for federal assistance, Reena began planning for a new residential project, modeled on the success of the Reena Community Residence, which opened in 2012.

Batay Reena creatively pulled together a parcel of land adjacent to the Toby & Henry Battle Developmental Centre. They purchased land from Wycliffe Homes who is building on the adjacent property. They also negotiated the purchase of a right-of-way from the City of Vaughan. The goal was to create housing for 138 people with diverse needs along with urgently needed programming space. The cost (including land) was estimated at $36 million. In addition to federal support, the project would require assistance from the other levels of government, along with a major fundraising campaign to be spearheaded by Reena Foundation.

NOVEMBER 21, 2018

At Reena Foundation’s Exceptional Abilities Gala, Ontario Premier Doug Ford, speaking to over 900 guests, announced the largest donation in Reena’s history – 5.4 MILLION DOLLARS from the family of the late Lou Fruitman.

Lou, who passed away in 2015, helped Rabbi Joseph Kelmanzt’l and other members of Beth Emeth Synagogue establish Reena in the early seventies. Lou generously supported Reena from its start, despite not having a family member in need of its services. A humble man who avoided the spotlight, he would go on to become Reena’s first Treasurer and President.

“My husband was a true mensch. Knowing that he was helping others was all he needed. He would have been embarrassed by this recognition, but would be thrilled that this building will help so many families,” said Lou’s loving wife Betsy.

The leadership gift from Betsy Fruitman was the catalyst needed to officially launch the campaign.

JANUARY 22, 2019

Reena received unanimous support for the building by Vaughan City Council. Mayor Maurizio Bevilacqua, York Region Chair Wayne Emmerson and the entire City of Vaughan Council and staff worked tirelessly to assist with the approval process. In fact, Mayor Bevilacqua was so enthused, he stepped up to Co-Chair the capital campaign, alongside Robert Berger, Executive member of the Reena Foundation Board of Directors.

AUGUST 2019

Several other generous donors had joined Mrs. Fruitman to support the project and Reena was ready to begin construction. The official groundbreaking celebration took place on August 20, 2019. In addition to the usual photos, shovels, speeches and cake, the event included something to commemorate a long standing Lou Fruitman tradition. Lou was in the construction business and his practice was to bury four special items in the foundation of new homes as a blessing to those who would live there; sugar – for a sweet life; bread – so that there would be food on the table; candles – for joy and light; and salt – to add a little spice.

Individuals in Reena’s art programs created a special box to mark the occasion along with containers for sugar and salt. They made candles and even baked a fresh challah. Lou and Betsy’s grandsons, Jarod and Joshua, placed the box in the ground to continue their grandfather’s tradition on the site of the building that will bear his name. Other highlights included granddaughter Phoebe singing with the Reena choir and eldest granddaughter Amanda’s speech in tribute of both Lou and Betsy.

OCTOBER 18, 2019

Vaughan Mayor Maurizio Bevilacqua presented Bryan Keshen with the Excavation Permit, and by December, the foundation had been poured. “This is about community. This is about belonging,” Bryan explained. “Together, we will make a difference in so many lives.”

MARCH 2020

When faced with the challenges of COVID-19, there were concerns that construction would be interrupted. Instead, the building was deemed essential and construction was able to continue at an accelerated rate as additional resources became available from construction sites that had shut down.

MAY 8, 2020

A physically distanced “Topping-Off” Ceremony was held on the very windy rooftop to celebrate the completion of the exterior superstructure. The event was broadcast online to thank the many Reena supporters who helped reach this milestone. Harold Seidel, Chair of Batay Reena and the construction project extended his gratitude to the many suppliers who went above and beyond to assist. He made special mention of Fieldgate Construction Management, whose staff continued to work tirelessly throughout the pandemic.

Like at the groundbreaking ceremony, it was important to include something special to mark this milestone. Sheila Lampert presented a special glass brick etched with the Hebrew word “Chai”. In Judaism, it is common to give and receive gifts in multiples of 18 or “Chai”, which means “life”. Giving “Chai”, as Mrs. Fruitman did with her gift of $5.4 million, symbolically represents the gift of life. The Chai brick will be installed in a place of honour to represent our wishes for a happy and healthy life for all those who will ultimately call the Lou Fruitman Reena Residence their home.

Jeff Bernstein, Chair of the Reena Board of Directors, thanked the many leaders in our public sector, political leadership and public service employees for their continued support. He then invited The Honourable Ahmed Hussen, Minister of Families, Children and Social Development to share his thoughts.

Minister Hussen delivered a heartfelt virtual message. He congratulated Reena on receiving official approval of $18 million in CHMC Mortgages and Grants from the National Housing Strategy Co-Investment Fund, “The dream that is the Lou Fruitman Reena Residence, is today, one step closer to becoming a much-needed reality with full occupancy slated for spring of 2021.”

Steven Justein, Chair of the Foundation Board, shared his family’s experience: “My parents were always worried about my sister’s future. Who would take care of Shari when they were no longer able to care for her? Shari moved in to a Reena residence over 30 years ago and has never looked back. My family and I truly understand what the Lou Fruitman Reena Residence will mean to so many families. We thank the many generous supporters who helped us reach this milestone. We have raised enough to get us to this point, and need your help to reach our goal and help other families like mine.”

JUNE 2021

The building is scheduled to open in the summer of 2021. A VIRTUAL Ribbon Cutting Ceremony will take place on July 7th, 2021 at 10:00AM.

Sadly, our wonderful Mrs. Fruitman passed away in January of 2021. She has left an incredible legacy that will benefit the individuals supported by Reena for years to come.

Housing

Nothing says “independence” like having your own place you can call home.

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